A question frequently posed to SEO Consultants is… “how often should I update the business blog or web page?” Daily updating is key to building your business blog into a center of traffic for your business area or niche, but sooner or later, your idea bank runs out of fresh information. What to do? Read on for a few possibilities.
People buy from your organization if:
- Your product or service is valuable, and
- Your organization can be trusted to provide that value.
Centering your blog or page ideas on these two areas always makes good copy. Still, coming up with new and fresh topics is problematic, but try looking at these issues for ideas.
Every organization has a ‘story.’ These stories – or parts of them anyway – are interesting to others. If you have good relationships with your customers , investigate why they continue to buy or do business with you . These stories should be retold on your blog .
How to move forward? When thinking about your current customers, think about times in your relationship when:
- Special value was provided
- Feedback was delivered and received
- A Client reached a new level of success
Unique Value:
The law of unintended consequences holds that there are actions and reactions that were unforeseen prior to initiating them. From the customer’s standpoint , these may take the form of ‘good ‘results that were unforeseen when the business relationship began . These would be interesting tidbits of value that you may not have realized you were delivering.
Instances of this might be something like – your product occupies less floor space than your competitor’s product, which makes your product more profitable per square foot of floor space. Or… your service is available overnight when other competitors don’t deliver it.
Highlighting your product or service advantages is the ideal conclusion| but using your clients and customers to tell the story adds credibility to your value proposition.
Once identified, you should be able to tell the story from the customer’s viewpoint. Profits were enhanced because floor space didn’t have to be re-allocated to deliver your product. Or, by receiving the service on an overnight basis| a business day was gained by not waiting for the service. In the end, Unique Value stories always focus on your customer’s ability to receive profit by utilizing your organization .
Feedback:
A sound business relationship delivers valuable feedback about your product or service. Clients examine the value you deliver in a much different way than you do| so it is important to request feedback on a regular basis. This naturally can be intimidating. A proprietor doesn’t necessarily want to bring up issues where service might be ‘ disappointing|’ but without getting that information quickly| the organization may not get the opportunity to continue the relationship. Procuring honest customer opinion is a good job for a senior manager or owner and has to be undertaken with the objective of understanding the true value of the product or service from the client’s perspective.
Frequently, this exercise reveals highly valuable information. In retail areas, this feedback might include issues such as ineffective packaging or shipping irregularities. Issues not directly related to product quality might be revealed as obstacles to future business. Customers will be quick to let you know if the cost is too high, but other areas might require some prodding. Once you have this information, it can make a great story.
These stories might also be a good opportunity to point out why certain service or product changes were made. They might also address statements on how your organization was able to improve success for a client or customer by making required product or service modifications. This not only demonstrates your responsiveness to client issues, but establishes builds credibility – specifically surrounding your ability to provide for your customers.
Customer Success:
needless to say every client wants to be successful . Your job is to demonstrate how your company assists her/him achieve the hoped for success.
Customer stories that show how your product or service helped take advantage of a certain situation or event are highly valuable and entertaining to read. Additionally, establishing yourself as a key part of the customer’s ‘team ’ also validates the part your organization plays in the client’s profitability story. Customer success stories should be a regular inclusion in your business blog.
Once you have assembled your article and told the story – optimize it! There is a fairly easy method of doing this. Title the articleusing the form of a commonly asked question. This might wind up looking something like “How a corner store increased weekday sales, ” or “How can I sell more during my offseason?” Admittedly, these are non-specific titles, but by setting the question or statement in a form that prospective clients might search on , some search engine readers might be attracted because of the way you set the title.
Utilize your blog to not only tell your story, but tell your customers’ stories as well.
Denver SEO Consultants develop methodologies to utilize social media, blogging and other internet processes to drive new revenue for clients. Visit our Denver SEO Blog